Guide · AI websites
How to make an AI-built website that doesn't look AI-made
You ask for a website in one sentence and the AI hands you the site it hands everyone: centred headline, three cards with icons, a blue button, emoji where icons should be. The tool is not the problem. The problem is everything the sentence left out.
Published · Pauta
Why the result looks generic
When the request does not say which font, which colours, how many sections, what happens on scroll and how it looks on a phone, the AI fills every gap with the most common choice. Add up the most common choices and you get the site you have seen a thousand times.
A one-line prompt is about 50 characters. Everything that gives a site an identity (type, palette, the rhythm of the sections, photographs, motion, copy) is left to the average.
What a good website prompt has to say
Structure: how many sections, in what order, what each one shows and what it is for.
Identity: fonts with weights and sizes, colours with codes, spacing, the tone of the copy and the copy itself.
Motion: what enters, when, for how long, what stays pinned while the page scrolls.
Phones: how each section changes below 760 px, what disappears, what becomes a list.
Rules: accessibility, reduced motion, no emoji used as icons.
Writing it out in full
That is what we do at Pauta. Each prompt describes a whole website in full, section by section, in 60,000 characters or more. Before it was listed, the prompt was used to build the site you see on its page.
Paste it into Claude, Codex, Lovable, Cursor or v0, then ask the AI to swap the brand, copy and photos for your own business. The structure and the finish stay.
Questions
- Can I use the prompt for my own business?
- Yes. The prompt is the starting point: once the site is built, ask the AI to adapt brand, copy, colours and photos to your business while keeping the structure and the animations.
- Which tools does it work in?
- The prompts were written for Claude, Codex, Lovable, Cursor, v0 and Bolt. Every catalog page states the stack the prompt uses.
- Can I try it for free?
- Yes. A free account gives you two complete prompts to copy, no card required.
Start with 2 complete prompts, free.
Create an account, no card, and copy Alder and Kiln in full.